Lead as You Are

You don't need to fit the mould to succeed.
Owning your unique approach is key.
Let’s get strategic about how you show up.
So you live and work with presence and power.

Success doesn’t feel right when you’re trying to fit a mould. The pressure to perform like that creates a deep kind of strain. You end up disconnected from the unique value only you can bring.

There is another way. You can lead as yourself. We just need to uncover who that is and get strategic about how you express your approach.

For business leaders
who want presence,
not pressure.

Business logo, the word Sway written horizontal and the word true written vertical

Hi, I’m Alana

Founder of      

I work with corporate leaders, small business owners, coaches and entrepreneurs who feel disconnected from themselves. Burnt out, frustrated or stuck in a version of success that doesn’t feel like you.

After two burnouts of my own, I’ve learned something essential. You need to create a safe container for your life. That’s why I built a process grounded in nervous system regulation, and layered it with tools for rewiring and reframing old patterns.

Much like daily affirmations, the Legacy Story we co-create allows you to reprogram your brain and your body. Our time together is introspective but also practical. It’s built around the Lead Incubator Legacy Story™, a toolkit you can return to every day.

I’m not a therapist, or a coach. I am a strategist, storyteller, and somatic therapist who is going to reflect the best version of your story back to you. A story you want to live. And then I’ll give you a toolkit you can use to change the way you operate.

Let’s Start Where
You Are.
Grow Into Who
You’re Meant to Be.

Here’s a tiered offering. Starting with a focused message check and fix, and building toward full brand strategy, business pitch development, and finally The Lead Incubator, our one-on-one growth experience for lasting visibility and aligned leadership.

  • Starter Kit

    For entrepreneurs and small business owners who want a quick audit and sense check.

    We work together over four one-on-one sessions. I’ll review what you’ve got, get to know you and your goals, then give clear recommendations on your strategy and message.

    You’ll walk away with a one-page mini strategy and brand story you can use straight away in your marketing and comms.

  • Story-Aligned Content

    For founders, thought leaders, and teams who want authentic, narrative-led visibility.

    We map out 3–6 months of content themes, story arcs, and talking points that reflect your mission and values — so everything you share feels consistent, human, and true to you.

    You’ll come away with a content playbook that gives you clarity, confidence, and a steady flow of ideas.

    Optional: email nurture sequences, social post guidance, founder-led video scripts.

  • Brand Strategy

    For growing businesses, founders pivoting, or early-stage startups.

    I take you through a deep dive into your vision, values, and market position. Together, we map out your ideal client, define your voice, and shape a brand story that captures who you are and where you’re going.

    You’ll walk away with a clear messaging framework and purpose-driven strategy you can use across pitches, marketing, and everyday communications.

    Optional: pitch deck support, brand book creation.

  • Strategic Business Consulting

    For startups and founders raising funds or repositioning.

    I take a deep dive into your business and brand — learning how it works, where it’s going, and what makes it stand out. From there, I uncover the strongest version of your story and align it with your goals, so it flows naturally into your pitch deck or go-to-market strategy.

    The result: a narrative and strategy that feels true to you and compelling to investors.

“When you show up with a strategic, self-aware narrative, success feels so good. ”

— Alana Moyes, one‑on‑one somatic, and strategic storytelling mentor

LEAD INCUBATOR

An 8-week one-on-one growth mindset incubator designed to future-proof emerging leaders.

This is a strategic, story-led process that helps you reconnect with your core values, regulate your nervous system, and develop a leadership style rooted in clarity and integrity.

Schedule Discovery Call

  • “Alana’s is high EQ, coupled with an ability to shape compelling communication strategies, puts her at the forefront of human-centred culture transformation, employee engagement and talent development.”

    - Felicity Hinton, Culture Change Specialist

  • “I have worked with Alana for over 10 years on everything ranging from strategy, research, concept development, training programs and brand work. She is exceptional and always delivers. Highly recommended.”

    — Melissa Kuen, Nike EMEA Brand Director

  • "I came to Alana overwhelmed and stuck. Within a few sessions, I had a clear offer, a way forward, and the confidence to show up. She doesn’t just give strategy, she gives you back to yourself."

    - Samantha Fuller, startup founder

  • “Alana’s Lead Incubator helped me reconnect with my purpose and gain powerful clarity around my work. Her process felt natural but led to deep insights. I now have language I can confidently use in my business and a clearer sense of direction. It’s been a total game-changer for my confidence and focus.”

    -Marcia Owen, owner Bravestheart.co.za

  • “I feel Alana has a very unique, intuitive wisdom that allows her to not only read  energies individually, but see the big picture.. Which creates a truly safe space for her clients. She has a nurturing spirit is thoughtful with deliberate intentions.”

    — Lauren Mensikovas, Flowing Nomads Founder

Let’s unlock the story that becomes your legacy