At the core of what I do is helping women reconnect with what makes them unique. Together, we dig into your values, purpose, and lived experiences to find the gold; those beautiful nuggets of truth that become the foundation of your story. From there, we shape a clear, aligned narrative and build a toolkit you can use across your career: an elevator pitch, bio, executive summary, content themes, and more. The end result is a strategic brand rooted in who you really are.

But this work is personal too. I’ve always lived in that space between worlds: creative and strategic, philosophical and practical. I’m that rare breed of hippie who’s obsessed with the tech innovation. I’ve worked as a below-the-line copywriter, a social media strategist, and a digital content lead. I’ve developed strategy and copy for futurists, coaches, yoga teachers, wellness experts, authors, and change-makers across the globe. I’ve also worked with Nike EMEA as a yoga and mindfulness expert and have guided leaders through the kind of work that helps them feel seen again.

My wild heart belongs to soulful development and unfiltered creativity. And while I love the problem-solving and structure of great strategy, I’ve learned that real success isn’t found in the constant striving. It’s found in embodiment. In knowing who you are and building your work around that truth.

After burning out more than once, I’ve become fiercely intentional about how I work and what I teach. I bring my clients a mix of strategic business and marketing experience, creative insight, and holistic awareness. Because success shouldn’t drain you. It should feel solid, healthy, and entirely yours.

Through my 6-week Lead incubator, I guide women in leadership through the process of reconnecting to their story, realigning with their values, and building a legacy that is sustainable, authentic, and deeply empowering. You don’t need to work harder. You need to work in alignment with your energy, your truth, and your unique voice.