A bold and talented, corporate business coach supporting Canadian professionals who want to rethink their marketing. A published author with a loyal following and established client base. They were eager to redefine the way they talked about their offering. Despite having a website and marketing strategy, they felt their online presence wasn’t capturing their essence. They were also gearing up to launch a new group coaching program.

They’d written a useful and well-received ‘How To’ marketing book. They were successfully coaching professionals to sell their offerings. But, my client instinctively knew their website was generic and didn’t reflect their unique approach and wisdom. They wanted to inject more of themself, not to mention use anecdotes from their book in their marketing strategies.

As part of a new online coaching program, they wanted to develop an email nurture sequence that was honest, transparent and resonated with their ideal customers. They wanted to use personal stories and insights in a conversational way that felt authentic and real.

Step 1: Online sessions where my client shared their dreams and plans.

Step 2: They then spent time answering a questionnaire I designed to help me understand who they are, what they offer, and how they are unique from competitors.

Step 3: I revamped their brand story to reflect who they are and most importantly, to resonate with the needs of their ideal customers.

Step 4: I created a 30-day email nurture sequence to drive investment in their Canadian coaching course package. Once a new lead opted-in (after downloading a pdf or on-demand video on the website), a sequence of automated emails was triggered which added value, shared unique insights and also “nurtured” them towards joining the coach’s community and hopefully prompted them to join the coaching program. The sequences value-adding theme: Concrete (marketing) steps you can take right now to keep business growing/on track.

1. The new group coaching program reached an impressive 90% capacity. A marked improvement from previous marketing efforts.

2. The revamped website and email series boosted engagement and opt-in rates, signaling a strong interest in the client's coaching services. Clients often praised the new website copy, indicating it resonated with them and effectively conveyed the client's message.

When you put who you truly are into your marketing, you reach people on a deeply personal level. Not just that, you reach the right people.

Couple an authentic brand story with tried and tested marketing strategies, and you are guaranteed success.